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Research papers

A paradoxical approach to support innovation policy

This paper aims to demonstrate that innovation has never been more important to companies and that the ‘paradox approach’ is an important ally to come up with genuinely innovative proposals for products and services. The authors show that...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Pierre Fourcat, Christine Woesler Panafieu
September 1, 1999
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Citation

Fourcat and Panafieu (1999a, September 01). A paradoxical approach to support innovation policy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-paradoxical-approach-to-support-innovation-policy


Research papers

Cross-cultural consumer targets in a context of rapid social change

This paper is based on a completed study conducted in 1996 and 1997 in Poland, Hungary, the Czech Republic and Slovakia. The general objectives are to identify similarities and differences among the countries and to locate the key dimensions of...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Christine Woesler Panafieu, Daniel Weber, Agnieszka Krason
November 1, 1997
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Citation

Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cross-cultural-consumer-targets-in-a-context-of-rapid-social-change-